The goal of this podcast is to build Trapeze Group’s reputation as thought leaders in the public transit industry, facilitate our account-based marketing by aligning the podcast to our ABM sales strategy and help us engage with C-level transit executives who we previously couldn’t reach with other content marketing efforts.
The majority of our listeners come from our target audience in North America (85%), and the remaining audience consists of global representation from France (2.5%), the UK (2.5%), and Australia (2%.) Since the launch, Transit Unplugged has received support from transit industry publications who shared our press release, tweeted or retweeted episodes and shared it in their weekly newsletters. In addition, C-level executives reached out to us personally to compliment an episode or engage with it on social media.